- Join Ford Saeks in Dallas on March 6, 7, 8, 2009 for the:
PROFIT-RICH MARKETING MASTERY EVENT!
Get the details and register now. - “Grab ‘Em by the Throat” Copywriting—
You Can Do It! - How to Write Truly Irresistible Headlines
- “Must-Read” Copy Prospects Can’t Put Down!
- Build A Website That Actually Makes You Money!
...Ford is committed to making sure that he has a satisfied customer. I highly recommend Ford Saeks to help you get the most from your website and to help you take your marketing to a higher level.”
Bill Cates, CSP,
President,
Referral Coach International
Making it today in business is tough, and in order to expand your position or dominate your market, you've got to have the right expertise. Ford Saeks helped me to not only restructure my business, but he tripled my income in a few short months.”
Les Brown,
Les Brown Enterpises Inc.,
Best-Selling Author &
Award Winning Speaker
He’s helped produce all of our new training programs, and we now have brand-new products on our brand-new website! He helped transform the entire image of our organization, and we couldn’t be more excited about it! People come to our website and say, ‘wow! the company looks great—we want to buy products from them!”
Sheri Jeavons,
President,
Power Presentations, Inc.
“Must-Read” Copy Prospects Can’t Put Down!
By Ford Saeks
The perfect headline is one that interests prospects enough to get them to read the subhead. And the perfect subhead builds on that interest, hooking prospects further into reading the opening paragraph. And your carefully crafted opening should lead prospects by the hand and get them to read the second paragraph, and so on, gently guiding them through the entire body copy.
For most copywriters, opening a sales letter or promotion is the hardest part. Once they get into the stream of the body copy, they do fine. Unfortunately those first few luke-warm paragraphs it takes them to warm up are likely to be the only ones prospects will read before throwing your hard work into the “circular file” or deleting it with a click of their mouse.
No matter what medium you work in, prospects are busy, skeptical, and distracted. They open your sales letters over the trash can, or quickly scan a page in a magazine or newspaper before committing time to read it. Their fingers are on their computer mouse or TV remote, itching to press a button and move on.
You don’t have time to “warm up.” You’ve got less than two seconds to grab them by the collar, throw them up against the wall, and tell them your information is important to them and to pay attention right now!
And you can only do that with a terrific headline, an interesting subhead and engaging body copy. So what’s the big secret to mastering all three?
I learned it from legendary copywriter and business partner—Randy Gage. He showed me how to effortlessly get into a compelling narrative that commands the prospect’s attention.
Start by choosing one of the following body copy templates. Using any one of them immediately leads you into compelling copy narrative. And once you’re there, the copy flows naturally. Each is effective; it’s simply a case of deciding which is appropriate for the offer that you’re making.
The Burning Question(s)
“First, two questions, if I may...” You can use one or more questions, but no more than three in most cases.The Invitation
“You’re invited to be one of the first in your area to receive...”The Behind-the-Scenes Story
“It was 8:00 on a Thursday morning. I arrived at my office to find...” or try
“Well it happened again… I proposed a marketing strategy to a new client, who told me it wouldn’t work.”The “YOU” Approach
“Executives like you are a very special breed. You’re the kind of person who...”The Take-Away
“Odds are that you don’t even qualify for the offer I’m about to make. But on the slight chance that you do...”
Remember, you don’t have to have a degree in English to be a Profit-Rich copywriting pro! Use these skills and then practice, practice, practice! You’ll know your copy is working when your prospects convert to customers.
