Recession-busting breakthrough for switched-on business owners …

60 Seconds to Profit

A revolutionary process for identifying Business Profit Strategies in 60 seconds or less. Complete with easy-to-implement action steps to get you back on track to healthy profits and fast growth

From: Ford Saeks, Catalyst for Profit-Rich Results
Date: Wednesday, March 10, 2010

Dear Fellow Professional,

Businesses like yours around you are generating huge profits right now.

What’s more, they are doing it with apparent ease - riding an ever growing wave of profit windfalls. And you could be too if you’ll only take action now.

Here’s the ‘reality’.

The people running these businesses are no smarter than you. Their businesses are not any ‘better’ than yours. Their products are certainly no better. And chances are, they don’t discount either, because they don’t have to. Yet despite this, month after month, they’re filling their coffers with cash. And locking in future profit streams that would make your eyes water.

Their secret? They have learned how to identify a set of business growth strategies that revolutionize the profit making potential of virtually any business.

And this may surprise you. These profit producing strategies are NOT hard to identify. Chances are, your business is bursting at the seams with them. It’s just that until you are ready to identify them and implement them, you’ll continue to be frustrated that your business is not going anywhere fast. And the longer you wait, the more risk you’ll be strapped for cash.

OK so how do you identify these profit strategies? And then, the BIG question … HOW do you tap into them?

’60 Seconds to Profit’ Delivers the Answers to You …

’60 Seconds to Profit’ is a world first resource for
helping you identify profit-building strategies for your business.
Then gives you the precise tools to parlay each strategy, one at a time, into profit.

But … and it’s a key question … even in this fast paced business world, isn’t 60 seconds to ANYTHING in business an impossible dream?

Great question. But the reality is just the opposite! WHEN YOU KNOW WHAT YOU’RE LOOKING FOR … you WILL identify these profit strategies fast. In fact, they’ll keep jumping out at you.

Working with ’60 Seconds to Profit’ sharpens your entrepreneurial vision. It’s as if you’ve discovered a pair of ‘wraparound profit seeking sunglasses’ that enable you to see through the glare of the everyday problems, right to the heart of the opportunities hidden in your business. Opportunities that have simply alluded you up until now.

And here’s the really exciting bit.

You know the wisdom that ‘ideas are a dime a dozen’. And that is true.

However, once you zero in on the STRATEGY that is going to turbo charge your sales, or lock in millions of dollars in future business, or produce an avalanche of referrals, or cut your advertising spend, or … any number of things that will revitalize your business …

Once you’ve ‘nailed’ the strategy, the rest is relatively easy. ’60 Seconds to Profit’ then gives you the tools to produce the outcomes.

And once you’re on the trail to new profits, the sheer energy you’ll have inside you has to be experienced to be believed. So it’s a fact. One innovative idea, one insight, one revelation that uncovers huge profit potential, may only take 60 seconds to crystallize in your mind … but it can energize you for weeks, months or years.

Click here NOW for membership details

How Does ’60 Seconds to Profit’ Actually Work?

‘60 Seconds to Profit’ works for you in two powerful ways.

The first happens every seven days.

Think about it. Owning or running a business is lonely. One of the hardest things, especially when you’re up to your neck in problems, is to force yourself to step back and think strategically about making real money in your business.

And often, you crave someone to be a sounding board. Someone who thinks at your level, and has the decades of experience solving the problems facing you RIGHT NOW, who knows what you’re going through, and is a wizard at floating ideas and strategies past you, and prodding you into action.

Strategy Energizers … Every 7 Days

Now imagine if you will, HAVING that input … complete with the high level practical ‘prodding’ … Every week. Without fail.

When you are a member of ’60 Seconds to Profit’, you get exactly that. Every week, our entrepreneurial brainstrust of marketing veterans with decades of business growth experience and hundreds of millions of dollars of profit producing strategies under their belts, will give a ‘tap on the shoulder’ … floating one winning business strategy after another past you to apply in your business.

Now this is not some ‘motherhood and apple pie’ feel good, lightweight email that tells you nothing you don’t already know, and gives you nothing concrete to implement.

This Strategy Energizer delivers just one proven, powerful strategy to you a week, in a highly distilled format. But it doesn’t just get you excited and leave you hanging. You get supporting links to everything you need to implement that strategy … the concept, the how tos, actual worked examples, the layout formats, the wording techniques to move people to buy, the action steps and the follow through stages.

Any single week’s Energizer could be potentially add four, five or six figures to your business. And you’ll get over 50 of them!

Each one, each week, driving you towards revelation, action, and results.

Click here NOW for membership details

 

And once you get a taste of the profits moving upwards, it’s our experience that you’ll start hungering for more and more ways to build your business.

And that’s where the second phase of ’60 Seconds to Profit’ kicks in.

Your Own Vast Business Profit-Building Resource Library

Imagine having your personal key to a vast resource library of proven business tools … training videos that lift the skills of your team, online mini-seminars to challenge you and your staff, worked examples of breakthrough ads, amazing sales brochures, sales letters that sizzle, scripts that can double sales, positioning statements that put discounting in the past, white papers to set you up as the expert in your industry … all contextualized, explained, and packaged into practical, proven, fast acting profit growth initiatives designed to solve your most challenging business problems.

Remember, as a member of the inner circle of ’60 Seconds to Profit’, you get all of this at your fingertips. A resource library alive with money making thinking, proven profit growth strategies, tools and systems for making you more and more profits, in the toughest of economies.

There IS nothing like this resource library anywhere else on the planet. If you could get your hands on even a quarter of what you’ll get in your membership, and you understood its value to you, you’d happily pay many thousands of dollars for the privilege. Yet you get it all … inclusive in your subscription of $42 per month.

Click here NOW for membership details

 

ALL of this for $42 per month

OK, if you’re at all a serious business person, (and the fact that you’ve read this far suggests you are), $42 a month for something this powerful, comprehensive and practical, must seem ridiculously underpriced.

You pay more than that in a month for coffee. $42 a month wouldn’t stock the average stationery cupboard.

Consider too, that you’d pay up to $10,000 a day for any one of the veterans in your brainstrust who produced this system for you. In that context, $42 a month is even more (seemingly) ridiculously underpriced.

So why would we offer this inner circle membership for a song?

A reality check. Clearly, $10,000 a day veterans are not actually going to be sitting with you in your office. We won’t be that someone to talk to when the staff have left and the phones have gone quiet. Not in person anyway. And it won’t be us implementing the strategies FOR you. We’ll help you in every way we can, but it’ll be you doing the implementation.

For $42 a month though, we’re going to ‘be there’ for you online. By ‘remote control’. Do achieve that, we created the most amazing, dynamic, practical and logical, quick access business toolkit ever conceived.

At $42 per month, with all of this stacked in your corner, what have you got to lose?

More to the point, what have you got to lose if you do NOTHING?

Click here NOW for membership details

 

A Vast Resource Guaranteed to Produce Profits

Now, before you read on … a warning.

The following is a quick overview of the systems, strategies, tools, examples, samplers, action steps and insights you get when you subscribe to ’60 Seconds to Profit’.

But there is SOOOOO much there, you’ll find yourself fighting a sense of overwhelm. But don’t be overwhelmed.

You see, ’60 Seconds to Profit’ is all about quick bites … quick bursts of inspiration into ONE strategy or business profit building idea that will work for you. One at a time.

Truth be told, you may NEVER get through all of this vast resource.

Heck, once you’ve pulled off a half a dozen strategies and you have catapulted your business to new profit targets, what do you care? Even ONE strategy, properly implemented, could be all it takes.

On thing is for sure, you’ll have paid your membership fee so many times over. The key is, you’ll have it all at your fingertips. So you have choice …

With that warning … here’s a snapshot of what you’re going to receive access to:

FIRST UP … to Challenge You EVERY 7 days …

Your ‘Strategy Energizer’ will ‘tap you on the shoulder’ every 7 days to push your profit boundaries, with thought provokers like:

• Why you’re not charging what you're really worth … what it’s costing you when you’re not … and how to turn that around, and into profit
• You’re looking for profits in all the wrong places … This provocation will show you why, and show you where to find fast profits now
• When you’re already up to your neck in alligators, where do you start in making profit gains? For immediate returns on your time, you’ll start here!
• Long copy vs Short copy – which is going to produce the most sales for YOU?
• How to do a ‘Marketing Collateral Audit’ – and why it is critical to your sales targets
• The power of a ‘Magic Story’ – Success stories that will launch your business into the stratosphere
• Building Relationships – How to emulate a business person’s journey that grew his business 10 times in 7 years, with one single-minded idea
• Ad Clinics – Such as the amazing example of how a ‘call out’ technique produced a 16 times increase in responses to a flyer
• Throwing off the Shackles of Price – Why you’re unwittingly holding back your profits, and how to fix flip that around in an instant
• Would you do THIS to get appointments? Crazy strategy … or just a great business initiative to adapt for your business?
• Professional selling. Why sales objections are the key to more profit
• More Ad Clinic – Are you getting the most out of your Directory Advertising? Just imagine the response if you create an ad like this one!
• Stop! Don't send that brochure! If you’re doing making this common blunder when you send brochures, you’re killing sales stone dead
• Who ever heard of 65% of sales coming from just 3.2% of customers? What this revelation means to your marketing success
• Sales Clinic – How to out manoeuvre price discounters and sell without cutting margins. Your competitors will be driven nuts.
• The hidden cost in the 'Curse of Assumption' – Be prepared to be shocked into action, and to never again assume
• "We're a professional firm, we couldn't do that!" – Another crazy strategy? Would you do it? If it means exponential profit growth, you will
• Why you should get EMOTIONAL about what you sell – and how getting this right translates into profits
• Letter Clinic – a before/after sales letter clinic packed with compelling reasons that will have you and your staff re-writing your letters
• Stormin’ Norman knew this secret – How to avoid the Expectations Trap. How this can make or break you
• The legendary Ritz Carlton performance standards system – Adapt this template and you’ll produce top gun performers in your business
• Sell like a heart surgeon – Sound crazy? That’s why it’s a breakthrough idea. That’s why it’s SO powerful!
• Letter Clinic – How to re-write your prospecting letters so they do the ‘shoe leather’ work and open doors for you
• Why give knowhow away free? The answer will shake up your beliefs, and boost your profits
• Is your business falling into the ‘gift shop’ trap – Why you’re encouraging customers to use YOUR money as their own, and how to get it back
• Ever asked, “Where ARE my profits going?” – How to plug the ‘leaks’ in your sales process and fill your coffers with cash
• Copy Clinic – Does anyone read your newsletter? Simple ways to create a newsletter that sizzles
• Who said your technical brochures have to be boring? – a formula for great sales pieces that have buyers knocking on your door
• Is your website working for you? A website makeover sampler that will get you thinking
• Is your Marketing a waste of money … or a ‘production line to profit’? – It will be with these action steps
• Leads are drying up … and the quality isn't there. What do you do now?
• Power Partnering can be dynamite. How to do it, and how not to blow it.
• Promoting Showcase Events – a little used key to an abundance of leads and sales
• Not getting all the referrals you deserve (and can handle)? Is THIS what you are doing wrong?
• Client surveys that send assumptions crashing down a timely wake up call
• Sales Clinic – Techniques that double the sales for half the effort
• Somebody has your customers! And why you will be thrilled they do
• A simple idea to weave the magic around your product – This will translate into BIG sales
• What do you SAY to a potential alliance partner – the magic positioning that gets you what you want

Well, that’s just a sneak peek at what your Marketing Veterans will be sending you each week. Think about it. If you have THIS amount of ‘entrepreneurial provocation’ happening on a weekly basis, and you stop the clock to work with it … you WILL revolutionize your business. Bit by bit. Profit hike by profit hike. Sales surge by sales surge.

You’d have to try hard NOT to make five or six figures out of these ideas and strategies, don’t you see? It makes $42 a month seem like coins for your parking meter spend.

Click here NOW for membership details

 

Then there’s your online resource library. Remember, you have unlimited 24/7 password access to a treasure chest of money making tools and resources. Again, don’t go into overwhelm when you skim through this list. You will only access the things you NEED to implement profit building strategies. One strategy at a time. Strap yourself in. Here goes:

A complete Phone Skills ‘virtual training suite’ that creates sales champions within the team through online video training modules. Get your team into this goldmine as fast as you can! It will rapidly translate into pay dirt for your business. Even ONE application could double your sales conversion rate, and that means, a doubling your sales success on the phone. It has for many others. Why not you?

Write marketing collateral like a pro – sales information kits, brochures, flyers, website copy ... to get a flow of enquiries and sales happening again.

Tools to design your own compelling ads, emails, sales letters, flyers, tender documents, direct mailings and website copy.

The tools to develop a high octane sales ‘machine’ that enables you to seal up every ‘crack in the floorboards’ where sales opportunities are being lost. It also gives you a ‘map’ of how to create a sales engine room in your business that can as much as DOUBLE or TRIPLE your sales outcomes. Pie in the sky? You won’t think so when yours is done.

How to implement new Pricing Strategies based on your value proposition. This will help you lift your margins and profitability, and rise above the discount hysteria around you. Almost no businesses do this effectively. Those who do reap huge profits, while their competitors can’t even figure out how they’ve done it.

Turn ‘accidental’ word of mouth business into a powerhouse ... Fact. Most businesses have no system, no formalized process for handling referrals, no scripts that give staff the confidence to get this business. 60 Seconds to Profit helps you design and implement a Referral System that produces a flow of hot qualified leads like turning on a faucet whenever you need them.

The eight great Marketing Fundamentals. Simply ‘knowing about’ the fundamentals doesn’t produce outcomes. Having the steps to apply them will. You’ll take the shackles off your business and soar. Again, this is exactly the sort of practicality that sets the 60 Seconds to Profit apart. They’re a fast track INTO these powerhouses of profit.

Self analysis turns to Profit. THIS simple analysis delivers your roadmap to profit. This is incredibly liberating. Nuggets of pure gold to your business.

Implementing Your Action Plan. The old adage, “Fail to plan and you plan to fail,” is a truism. But that doesn’t make it any less critical in your business. 60 Seconds to Profit guides you through planning – not a business plan, but an action planning process ... with prioritization of your strategic action steps. This plan will be at your elbow. It’ll become your ‘coach’, constantly guiding and inspiring you to tap into new areas of sales and profits.

Measurement Systems. Ever wondered what would happen if a high jumper tried a jump WITHOUT the bar? Without benchmarks, reaching your high performance levels simply can’t be done. 60 Seconds to Profit helps you set the ‘bar’ of performance within your own business ... through your Key Performance Indicators ... so all your people can perform to their best.
 Articulating WHY you exist. Articulate to your marketplace the reasons to buy from you and not your competitor, and you will draw them to you like a magnet. Your success will have very little to do with price. It’ll have everything to do with the ‘value package’ you project. 60 Seconds to Profit takes you by the hand through this critical process. Your business will never look back!

How you’re REALLY performing. Whenever his average value of a sale dropped down, a successful retailer would be down on the shop floor to run training sessions. He thought he was maximizing his outcomes. The 60 Seconds to Profit challenged him with a question he’d never ever asked himself. This revelation uncovered an improvement factor of just short of FOUR TIMES in average sale. The impact on his business was in the hundreds of thousands of dollars a year.

Breakthrough Bulletins challenges you with dozens of ‘dumb questions’ like this! Any ONE of them could unleash huge untapped profit potential that is hidden. This is like sealing up the cracks in the floorboards where the gold dust has been sifting through!

Chasing growth … at the expense of profit. So often we see businesses pouring resources into areas in their business that don’t make them money, while they ignore the areas that do. Now, 60 Seconds to Profit wasn’t created by accountants. But it does help focus on glaring areas of non-profitability in your business. It helps you make informed decisions about where to put your sweat and toil so you produce even higher profits.

Job Descriptions – a critical element for a business that ‘runs’. Again, the 60 Seconds to Profit isn’t the definitive human resource management document. Rather, it’s the ‘burr under your saddle’, pricking you just enough that you’ll get the systems in place. Job descriptions is just one of these vital functions. The 60 Seconds to Profit lead you to some confronting ‘people’ questions that could just save your business.

The secret to hiring the RIGHT people … Ever hired the WRONG people, and then done nothing about it? Firing is hard. Disrupting the rest of the company is hard. 60 Seconds to Profit will change your perceptions. It exposes the far reaching costs, and huge potential damage to your reputation of the wrong people, and gives you strategies to fix it.

Induction Systems, Policies and Procedures. OK, you’re busy. So imagine the power of a simple approach to inducting new people. Not just into their job, but into your vision. A tool you can use too for revitalizing the corporate passion within your existing team. The result? Higher efficiency, productivity and profitability. Guaranteed.

Overhead Management. 60 Seconds to Profit will help shine a spotlight on areas where you are leaking profits due to people productivity and overhead anomalies. You can’t afford ANY leaks! One insight here could pay for your membership in the program ten times over.

Tightening your Credit Terms and Boosting Cash Flow and Profitability. Some fast moving and powerful ideas here! For example, discover how you might be inadvertently ‘educating’ your customers NOT to pay you. Discover how to get them to pay you on time, in full. And even in advance! One simple change in how you do things here will literally bring your cash flow back into synch, and put cash in YOUR pocket, not your customers’.

Creating Packaged Information. Can you envisage a situation where future prospective clients ‘raise their hands’ and ASK to be kept on your database? THIS is what you’ll be experiencing when you implement ‘Packaged Information’ strategies. You get an abundance of real life examples to guide you precisely through putting this ‘secret weapon’ together. Like how an organization leapt from ten leads to OVER 300 leads overnight from a single initiative, locking in millions and millions of dollars in future business.

Strategic Alliances. Let’s take 20 million businesses and assume they each have a thousand customers or clients. That adds up to 20 billion people, right? Of course, that’s false logic. It’d be three times the population of the entire planet. What this simplified example is telling us is that countless businesses have an overlap of the SAME customers. Other businesses have ‘your’ future customers, and they have a relationship with them and a high level of trust. This demonstrates that ‘60 Seconds to Profit’ strategies are even more relevant now. Accelerated customer numbers and bigger profits at very little cost.

Cross Sell and Up Sell Systems. Another of those ‘obvious’ areas for additional profit. So obvious, almost no one DOES it. Why? Fear of appearing pushy? Customers don’t want it? It’s not that. It’s for the want of a system, and the right culture throughout your organization. Let us give you the simple steps to optimize these opportunities. You’ll even have scripts for your people that work like magic!

How to create an effective Newsletter. Newsletters – whether hard copy or electronic - are great in theory. They give you an opportunity to educate your clients or customers to new developments, products and services. They enable you to ‘humanize’ your business by introducing your people, by giving case studies or generally updating things of news value. But if they’re so good, why are they so hard to write? ‘60 Seconds to Profit’ delivers you a simple system for writing your newsletter, choosing topics that people want to read, writing attention grabbing topic headlines, and structuring your articles. Everything to harness this powerful client retention and acquisition tool.

Creating a Client Retention Program. Global consultancy, Bain & Company, released survey results that revealed as many as 65% to 85% of customers who CHANGED suppliers, admitted they were ‘satisfied’ or ‘very satisfied’ with their original supplier. 68% of customers who stop buying do so because they perceive the company as indifferent. On the positive side, we’ve nurtured clients to the level that they respond at up to 16 times more than ‘ordinary’ database clients. ‘60 Seconds to Profit’ will blow your mind with a step-by-step system guaranteed to put golden handcuffs on your own clients or customers.

Back-end Strategies. Back end strategies refer to having a focus, not simply on the first sale, but on generating the second and third and subsequent sales. Having a back end strategy makes a lot of sense, yet the majority of businesses only get this business – repeat business – by accident. In tight economic times and the good times, nothing this critical can be left to chance. ‘60 Seconds to Profit’ maps out a precise ‘back-end’ strategy for you that has the potential fill your sales order books to overflowing in any economy.

Seminars as a Marketing Tool. Seminars and special events are an excellent marketing tool when they’re done correctly. They bring people together as a captive audience where you can add value to them, and at the same time, you get to ‘showcase’ your wares. The ‘60 Seconds to Profit’ system guides you with laser beam focus through the various steps and stages to creating your own ‘secret weapon’ special events.

Trade Show Promotion. In the words of Mark S.A. Smith, you should “consider a trade show as a time machine. Where typically most sales people spend less than eight hours A WEEK actually selling, at a trade show, you’ll make more sales presentations in an hour than you can normally make in a day. Done right, you’ll make a month’s worth of sales at a three day show.” Nice sentiment. But HOW do you create this time machine? Again, ‘60 Seconds to Profit’ delivers answers on a platter for time pressed, and cash pressed business owners.

Need to catch your breath? Chances are, by now, you’ve got a very clear picture of the vastness, yet practicality and depth of this inner circle membership program. This, perhaps more than ANYTHING you do in the year ahead, will be the key to coming out of the tough times, and booming … while others around you flounder and sink. And priced at a nominal $42 per month, this is one lifeline you can’t afford to let go by.

 

To Your Success,

Ford Saeks
Catalyst for Profit-Rich Results